Welcome to Week N of Authors' Tips: A to Z of Writing. If this is the first time you are visiting this series, here's a quick recap. Authors share their tips on writing fiction - and each week we talk about various aspects of writing. This week it's time to take a closer look at Niche Markets A few weeks ago I'd posted about the importance of knowing your Genre as it helps readers to discover your books. A genre like Romance -- which incidentally is the top selling category -- has more than 100-plus sub-categories. These are often called 'niches', a marketing jargon for specialist sub-categories. While some of the more popular ones like romantic suspense, chicklit, paranormal romance, historical romance, etc. are evergreen favourites, as reading preferences evolve, new niches emerge from time to time. For instance, a few years back the super-duper success of E.L. James' Fifty Shades of Grey sparked off a new niche of BDSM within the sub-genre
Wow, great post.
ReplyDeleteThank you! :)
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