Love them or hate them, you simply can't ignore them. That cliche is perhaps most apt when it comes to the bad men of Bollywood. In fact, some of the most memorable lines of dialogue have been mouthed not by the heroes but by the villains of Hindi cinema. So it is only fitting that these shining stars of the dark world (after all, antagonists are the protagonists of their own stories!) deserve to be spotlighted. Balaji Vittal , the author of Pure Evil: the Bad Men of Bollywood undertakes this onerous task of highlighting the world of these evil characters and how they have come to occupy a special place in the hearts and minds of movie goers. I spoke to Mr. Balaji Vittal, a National Award winning and MAMI Award winning author of Bollywood books, a columnist for News18, Outlook India, The New Indian Express , a Bollywood commentator and a public speaker, about his journey of venturing into the world of Pure Evil . Here are some excerpts: Your book "Pure Evil: the Bad Men