The Hindi movie industry is one of the most prolific film industries in the world. According to available figures on the Internet, revenue collections in 2019 stood at Rs 19000 crore. This includes revenues earned from films, television, OTT, etc. Over the last couple of years, thanks to the pandemic, movie viewing in theatres has seen a significant decline. People are preferring to watch streaming channels where there are scores of movies and web series to choose from at the press of a remote button. 2022 has seen more movies releasing in theatres but it seems like audiences are not returning as fast as the filmmakers would like them to. So much so that a string of big budget films including the much awaited Aamir Khan starrer Lal Singh Chadha has had a shockingly disastrous opening at the box office. Something that would be unthinkable for a mega star of his stature. Akshay Kumar, another mega star has had an equally tepid release in Raksha Bandhan . It's not as if all film re