Skip to main content

Finding Readers and Reviewers

Have you ever met an author who doesn't want her book read? Neither have I.

When readers leave a review for the book that they have read -- be it on Amazon, Goodreads, or their own blogs -- they spread the word about it. As Tim O'Reilly famously says, "Obscurity is a greater threat to authors than piracy."

Sites like NetGalley offer a great opportunity for authors to find readers and conversely, for readers to discover new authors and books. While publishers/authors have to pay a subscription fee to NetGalley, readers and bloggers can read books for free in exchange for putting up a review. It also takes away the problematic issue of vetting every review request. I seriously wish there was such a site for Indian books.

Here are some ways to engage with readers and reviewers. 

Goodreads - Putting up a book on Goodreads and getting marked as "want to read" spreads the word about the book. Those who have physical copies of their books to offer also run giveaways on the site.

Blogger Community - There is a large blogger community who read/review books on their blogs. Sites like Indiblogger offer an opportunity to network with this community.

Social Media - Every author has a web presence, be it a business page on Facebook, Twitter account, Instagram, etc. A sustained campaign ahead of the book release will result in higher visibility for your book. And organising a giveaway through your blog/website or sites like Rafflecopter can generate interest for your book.

Newsletters - Sending out a newsletter is one of the best methods to grow your audience. The risk is that your newsletter may end up in the spam folder.

Sharing other authors' work -  Teamwork can get your book greater mileage. Joining hands with other writers and sharing each other's books on your timeline will enable you to access a larger viewership for your book.

A word of caution. Sending out PDF files of your book randomly to reviewers is not a great idea as it's an easy way to get your book pirated. Instead, consider sending out Amazon gift cards to interested reviewers who can then purchase your book and review it. Or else send out .mobi copies.

While every method has its pros and cons, there is no doubt that getting your book reviewed is the only way to find more readers.

Do share your methods of getting your book read and reviewed.







Comments

  1. Thanks for the list - every author should mix & match methods that work for her!

    ReplyDelete

Post a Comment

Popular posts from this blog

Understanding the Business of Writing

Welcome to Week U of Authors' Tips - A to Z of Writing.  If this is the first time you're visiting this series, here's a quick recap: Authors share their tips on writing fiction and each week we talk about various aspects of writing. This week, I focus on Understanding the Business of Writing. Read on... and don't forget to share your thoughts in the comment box. Get this straight all you aspiring writers. Writing is a business. For those who think it's your passion that fuels your writing and will do so for the next 5,10 or 15 years... here's a little reality check. Two years after you have poured your blood, sweat and tears into your debut fiction novel and found no publisher wanting to publish it, the passion will shrivel up and die very soon. Sure, you might be the one-in-a-million breakthrough writer to find a publisher who is willing to sign you up for a three-series book deal and a six figure advance. A second scenario, and a more li

Niche Markets in Romance Writing

Welcome to Week N of Authors' Tips: A to Z of Writing. If this is the first time you are visiting this series, here's a quick recap. Authors share their tips on writing fiction - and each week we talk about various aspects of writing. This week it's time to take a closer look at Niche Markets  A few weeks ago I'd posted about the importance of knowing your Genre as it helps readers to discover your books. A genre like Romance -- which incidentally is the top selling category -- has more than 100-plus sub-categories. These are often called 'niches', a marketing jargon for specialist sub-categories. While some of the more popular ones like romantic suspense, chicklit, paranormal romance, historical romance, etc. are evergreen favourites, as reading preferences evolve, new niches emerge from time to time. For instance, a few years back the super-duper success of E.L. James' Fifty Shades of Grey sparked off a new niche of BDSM within the sub-genre

Author Nandini Sen Gupta: "I was obsessed with a man who lived 1500 years ago!"

Why do writers spend weeks, months and years toiling over a story that will simply not let them go until they have got it out of their system? Historical fiction writer Nandini Sen Gupta tells us what compelled her to write The Ocean's Own, the third in her Gupta Empire trilogy....  Crushing on a Coin   Do you believe in love at first sight? I do. It happened to me. And this is the story of how that crush turned out. Both for me and for him. I am Nandini Sengupta, the author of the The Ocean's Own , the last and final book in the Gupta Empire Trilogy (publisher: HarperCollins India). And this is the story of how a face I came across imprinted on a gold coin turned into my muse. A muse who called out to me through the mists of time. You see, the object of my obsession was a man who lived many years ago. Correction, he lived 1500 years ago. And yet so strong was his pull that he made me embark on a topsy-turvy travel back to his time. His name: Maharaja Adhiraja Samrat Shri Samu